Cheryl Caspi, like many thought she had no option other than working for large and often unethical corporations. Quite literally sick to her stomach, she was led by her doctor to follow her heart instead. She took a plunge and started a small company, making and selling what she always had a true passion for: 100% natural, organic and non-allergenic beauty products. Cheryl is now quickly developing her line Lovely Lady, a high-quality artisan beauty products for everyone, especially those with allergies (gluten in particular since Cheryl has Celiac disease). Checkout out this video brought to you by Respectful Revolution, which highlights Cheryl's line of products and the effect she has on her customers.