Everyday 1600 small businesses are closing down in Italy. Italian businesses are under more pressure than ever and many businesses risk closure. Dacia a Romanian car manufacture, sponsored gave a ‘Serie A' sponsor presence to those who needed it more than us. Three small businesses out of 4327 had the opportunity to get a life saving exposure of being a sponsor at a Serie A football match.

The three new sponsors have been watched by over seven million potential clients. Their stories were followed by fans on Dacia's social media channels. The campaign generated an increase of 30% in Dacia's twitter followers for and 52% hike in the brand's facebook fans. The campaign # tag – #sponsordays was among the top four trending topics in Italy.